Enroll in Sports and Entertainment Marketing with Dolphin STEM Academy

Course Overview

This one-semester course is intended to help you gain an insight into the field of sports,
entertainment, and recreation marketing. This course has 16 lessons organized into four units,
plus four Unit Activities. Each lesson contains one or more Lesson Activities.

Additionally, there is one Course Activity that you need to work on throughout the duration of the
course. This activity is a long-term project spread over the length of the course. The due date
for this activity is to be determined by the course instructor

This course covers fundamental concepts in sports, entertainment, and recreation marketing. It
also covers essential skills related to advertising, sponsorship, and marketing campaigns. In
addition, the course covers crucial workplace skills, such as teamwork and leadership skills.

You will submit the Unit Activity documents to your teacher, and you will grade your work on the
Lesson Activities by comparing them with the given sample responses. The Unit Activities
(submitted to the teacher) and the Lesson Activities (self-checked) are the major components of
this course. There are other assessment components, namely the mastery test questions that
feature along with the lesson; the pre- and post-test questions that come at the beginning and
end of the unit, respectively; and an end-of-semester test. All of these tests are a combination of
simple multiple-choice questions and technology-enhanced (TE) questions.

Course Goals

This course will help you meet the following goals:
Describe the scope and working of the sports, entertainment, and recreation industry.
Explore the scope of various marketing functions and its effect on sports, entertainment, and
recreation marketing.
Explain the effects of workplace skills such as time management, teamwork, work ethics,
leadership, and result orientation.
Discuss the importance of segmentation and positioning for the success of sports,
entertainment, and recreation marketing.
Explain the importance of marketing research and quantitative methods in sports,
entertainment, and recreation marketing.
Discuss the role of advertising, endorsement, and sponsorships in sports, entertainment, and recreation.
Discuss the processes of sales and organizational purchases in sports, entertainment, and
recreation industry.