Enroll in Marketing, Advertising, and Sales with Dolphin STEM Academy

Course Overview

This one-semester course is intended to help you learn about the scope and importance of
marketing, advertising, and sales in a business. This course has eighteen lessons organized
into four units. Each unit has a Unit Activity and each lesson contains one or more Lesson
Activities. Additionally, the course ends with has a comprehensive Course Activity.

This course will cover various marketing functions, product planning, advertising operations, and
the process of selling.

You will submit the Unit Activity and Course Activity documents to your teacher, and you will
grade your work in the Lesson Activities by comparing them with given sample responses. The
Unit Activities, Course Activities (submitted to the teacher), and the Lesson Activities (selfchecked) are the major components of this course. There are other assessment components,
namely the mastery test questions that feature along with the lesson; the pre- and post-test
questions that come at the beginning and end of the unit, respectively; and an end-of-semester
test. All of these tests are a combination of simple multiple-choice questions and technology
enhanced (TE) questions.

Course Goals

This course will help you meet the following goals:
Examine the role and structure of financial statements.
Describe the scope of various marketing functions and their impact on advertising.
Analyze how segmentation and positioning are key tools for marketing success.
Describe the design and evolution of products, and the importance of marketing research.
Explain the scope and working of the advertising industry.
Analyze the process of selling in advertising and retail.
Explain how economic theory affects marketing.
Describe the working of pricing mechanisms and their relevance to advertising.
Analyze the importance of teamwork, professional communications in various industries,
and leadership skills.